Allegra Lubrano is a brilliant artist working on the East Coast, where she collects the treasures she finds on the beaches of New York. She creates incredible jewelry and paperweights from these gifts of nature, handmade from silver, gold and natural gemstones. These pieces were an absolute joy to photograph. Set in my own studio with minimalistic, on-brand props, I was able to capture the coastal beauty of these fine pieces of work. I spoke with Allegra to get to know her as a person before diving into our work together, and her stories were incredibly influential on the design choices I made. After developing a cohesive branding guide that aligned with Allegra’s vision, I built out an e-store using Squarespace and uploaded over 50 items to inventory. It was so fulfilling to work with this client from start to finish on a complete digital overhaul. I was thrilled to hear that she felt the photos and website conveyed the soul behind her Allegra Treasures brand.