The Landing Senior Living

Strategic Consulting & Staff Training

I’m currently working with The Landing Senior Living based out of Georgia. This client has two locations in which they provide residential care and independent living services for older adults. I was asked to help implement an initiative that would drive more Google reviews from members of the community. This project involved a 60-day strategic plan, asset design and creation, email copywriting and outreach training for staff. I visited both facilities located in the towns of Bogart and Winder to meet with the teams and lead trainings to empower the staff to participate in this initiative. The success of our efforts was dependent upon their involvement, and we worked closely over several weeks to establish thoughtful appropriate practices. Launched on August 22, 2025, the initiative is still active and has already surpassed our early metric targets.

QR code flyers were hung in the facility, where visitors could scan and be taken directly to the appropriate Google Review submission form.

QR code flyers were hung in the facility, where visitors could scan and be taken directly to the appropriate Google Review submission form.

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I designed these business cards with scannable QR codes for staff to distribute when they felt it was appropriate to request a review. Much of our training revolved around developing the confidence to reach out and ask at the right times.

I designed these business cards with scannable QR codes for staff to distribute when they felt it was appropriate to request a review. Much of our training revolved around developing the confidence to reach out and ask at the right times.

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